Google SERP layout update rolling out right now!

If you had not noticed it yet, Google is rolling out an update on their results listing layout. It spots a really clean two-toned interface cutting off much of the clutter. We all know Google had been battling decreasing ad spend from advertisers and it’s safe to say that this new layout aims to combat that problem by offering a refreshing perspective to their results. Ads seemed to be more blended into the results to encourage higher click-thru. We had also seen Google testing their ad icon between red and green the last few weeks and it’s obvious they’ve decided […] Read More

via Datavatic SEO

6 amazing Chrome extensions – How to be more productive?

We spend most of our time on the Internet facing our browser. This is evidently shown with the rise of Chromebooks. We’re kinda heading back to the days of terminal computing but this time we’re connected to the cloud instead. Here’s a list of amazing Chrome extensions we can’t live without. Capture, Explain and Send Screenshots This is one handy extension for explaining yourself. You simply take a screenshot of your browser window, then free to annotate the image and then one click upload it to imgur with a link ready to share. This extension is donationware, meaning you get premium features just […] Read More

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Googlebot’s smartphone user-agent set to change from April 18

For serious work, you shouldn’t identify Googlebot by just it’s UA as this is easily faked and there are tonnes of rougue crawlers in the wild pretending to be one. The proper way to identify a Googlebot should be using the double reverse DNS method and then use the UA […]

from Datavatic SEO http://datavatic.com/articles/googlebots-smartphone-user-agent-set-to-change-from-april-18/
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